Where Not to Fall Short When Representing a Brand on Instagram
Posted
by nicole on Aug 4, 2015 in Brand Strategy, Instagram, Social Engagement, Social Media |
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As a creative director representing a brand on Social Media, you always need to be relevant, honest, and engaging with your audience. When it comes to promoting a brand on Instagram specifically, it is key to show off the brand in a sensual way that attracts your community’s visual attention and draws them in to want to surround them self in the lifestyle in which you dynamically portray — we see this as ‘Sharing Your Brand’s Visual Flavor on Instagram through storytelling.
Often times I see brands that ignore their audience, lack the very basics of human engagement, and fall short on interacting with their followers. Instagram is a visual platform that can be maximized as a vocal communication channel through daily interactions between followers and the brand’s community.
I’ve also seen brands allow team members to post trade secrets on their personal Instagram accounts. There is a tactful way of doing this, and a careless approach. As a brand, have anyone working with your product or idea sign an NDA. Review this NDA and make sure all team members understand the importance of sharing assets with the public through shared media. It’s also important as a principal of a company to encourage team members who are active and creative on Instagram, to share what excites and motivates them specifically with the brand they represent. A brand’s success starts at the core of its team and builds outward which in turn reaches the community and beyond.
Instagram is a beautiful platform to share the unique appeal and distinct flavor of a brand and allow anyone the opportunity to experience the brand’s culture through vibrant photography, stimulating video, and effective edits.