Social Werks believes that there is nothing more important than engaging with your audience, especially via social media. We have helped a variety of clients accomplish this feat including Seattle’s beloved Pacific Place, Exposed Skin Care, Issaquah Commons, Backstage Pass, and more. We are delighted to work with one of our newest clients – Core Flow Fitness.
Core Flow Fitness is a private fitness class based in Berkeley, California with a unique approach to improving flexibility and body movement. Our goal was to create compelling content and an effective marketing strategy for Core Flow. A key component of our strategy was appealing to Core Flow’s target audience, which consists mostly of “Baby Boomers.” Addressing their needs and interests was absolutely essential in constructing a successful social media presence.
To do so, we focused heavily on sharing insightful articles, videos, images, helpful tips, or even simple questions and fun quotes. We were sure to discuss common themes and issues that we knew would pique the interests of certain consumers. For instance, Baby Boomers are typically very active and focused on maintaining a youthful and healthy body condition. Therefore articles about flexibility worked extremely well with readers who were suffering from chronic back pains.
Core Flow Fitness’s CEO, Janet Welsh, is also very involved in social media and she loves to input her own personal contributions into the content we post. You’ll see great examples on Core Flow Fitness’s Facebook and Twitter. (Remember that these are great content ideas to generate engagement!)
Core Flow Fitness has also recently released their very first Core Flow Fitness DVDs, featuring Janet Welsh. We are excited to promote this special release at the DVD Launch event that will take place this week. Our sneak-peak posts on Facebook have been very interactive and popular. On Core Flow Fitness’s Facebook and Twitter is an easy to find youtube link that contains the rest of the promo!