Social Werks is a talented team of content curators, bloggers, social media strategists, and consultants, who work together to create a relatable voice for your brand.
Establishing a strategy and measuring results using a variety of tools is key to producing a successful campaign that exceeds a client’s expectations – and ultimately generates a return on investment. Social Werks accesses the power of events and publicity by partnering with key marketing and public relations contacts. As public relations professionals, the Social Werks team is also trained to handle crisis management for clients should the need arise.
We develop a social media strategy based on the best industry practices, research of competitors, and existing marketing efforts (advertising, media relations, community relations) to create a fully integrated social media campaign that matches the brand image and messaging.
We deploy social media campaigns that include: contests, promotions, advertising, blogging, and content creation based on expected client deliverables and/or an approved social media strategy. Our content writers are well versed in specific writing practices for social media platforms in order to maximize impressions and engagement.
We utilize professional social media tools to develop lists of relevant social media influencers, social media personalities who can amplify a message. We use these influencer lists for outreach, heightened engagement, and maximized impressions of any particular message.
We engage with the brand’s customers, potential customers, and fans with full understanding of the brand and knowledge of its products and services. We act as the brand’s online ambassador through strategic community building and fan engagement on all social media platforms.
We provide in-depth analytics including impression reports, competitive analyses, social media profile demographics, and engagement rates. We use these analytics for our results-driven social media strategy and execution.
Online Media relations
We develop and maintain relationships with bloggers and social media influencers to maximize reach for the brand and its target markets.