How to Maximize Facebook Engagement
Wonder why some posts receive so much attention, while others do not? Which Facebook posts specifically drive social engagement? It doesn’t matter how much time you spend on that one post, the post is simply not getting as much attention as you anticipated. Whereas, the silly picture you shared last week went viral. We investigated this by looking […]
Why Sharing is Actually Caring: Lessons Learned from Pacific Place’s Shared Snapshot
Ah, the warm joy of the holiday spirit! Imagine people gathering and children laughing as snow falls gently from the ceiling of Seattle’s Pacific Place shopping center. This jovial environment was perfectly captured on Instagram and posted on Pacific Place’s Facebook page. What was the result? Over a thousand likes and 176 shares – significantly […]
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