How Instagram Became Santa’s Helper This Winter

There are some things that elves can’t help with. This past winter, @mysanta, (Arthur & Associates), shared all “his” favorite shots of bright smiling faces with the world, south of ‘The North Pole’. Arthur & Associates has captured the magic of holiday spirits for decades. This year, we took full advantage of Instagram to create a […]
Why Sharing is Actually Caring: Lessons Learned from Pacific Place’s Shared Snapshot

Ah, the warm joy of the holiday spirit! Imagine people gathering and children laughing as snow falls gently from the ceiling of Seattle’s Pacific Place shopping center. This jovial environment was perfectly captured on Instagram and posted on Pacific Place’s Facebook page. What was the result? Over a thousand likes and 176 shares – significantly […]