Create Yourself — Sharing the Keys
So real talk. Hi guys, it’s Nicole here, Social Werks’ Chief Digital Creative Officer, and Principal. While out on an afternoon walk, as soon as the sun decided to come out today, my mind gained clarity, and I was ignited with the need to write and share my thoughts on the blog. So you ask, […]
Where Not to Fall Short When Representing a Brand on Instagram
As a creative director representing a brand on Social Media, you always need to be relevant, honest, and engaging with your audience. When it comes to promoting a brand on Instagram specifically, it is key to show off the brand in a sensual way that attracts your community’s visual attention and draws them in to […]
Why Social Media Community Engagement is Powerful
The Social Media Industry is fast-moving, constantly shifting roles, and increasingly involving different Social Media managers to oversee the day-to-day execution and operations of a specific online, communications campaign. Whether you’ve been placed in the commanding role as the content curator, chief social buzz-initiator, or blogger outreach first-responder; your specialized role is a key piece […]
Seattle Gets Social Around the Holidays

November is the month when life begins to get a little crazy. The work calendar is already full, and the social calendar is quickly filling up. The days and weeks are swiftly moving by, and thoughts of the holidays are on people’s minds. Let’s get to know Seattle’s event scene; where hashtags are synonymous with […]
How Social Werks Communications Tightened Up Core Flow Fitness’s Social Media Muscles

Social Werks believes that there is nothing more important than engaging with your audience, especially via social media. We have helped a variety of clients accomplish this feat including Seattle’s beloved Pacific Place, Exposed Skin Care, Issaquah Commons, Backstage Pass, and more. We are delighted to work with one of our newest clients – Core Flow […]
How to Maximize Facebook Engagement

Wonder why some posts receive so much attention, while others do not? Which Facebook posts specifically drive social engagement? It doesn’t matter how much time you spend on that one post, the post is simply not getting as much attention as you anticipated. Whereas, the silly picture you shared last week went viral. We investigated this by looking […]
Top 5 Social Apps We Cannot Seem to Put Down

Working in the social media industry is a lot of creative work and a solid amount of play. While social media experts find themselves strategically developing content for brands and products, crossing paths with new insightful apps to better their work is inevitable. Here are the top 5 social apps we cannot seem to put […]
Why Social Werks Can’t Live Without Raven Tools

Those who deal with social media on a daily basis would know: the constant updating, wrestling with stats, the necessary engagements…. And repeat the next day. Managing social media is tough work. Not to mention that many social media agencies manage multiple accounts simultaneously, and it can get pretty overwhelming. Luckily, we don’t have to […]
How Instagram Became Santa’s Helper This Winter

There are some things that elves can’t help with. This past winter, @mysanta, (Arthur & Associates), shared all “his” favorite shots of bright smiling faces with the world, south of ‘The North Pole’. Arthur & Associates has captured the magic of holiday spirits for decades. This year, we took full advantage of Instagram to create a […]
Why Sharing is Actually Caring: Lessons Learned from Pacific Place’s Shared Snapshot

Ah, the warm joy of the holiday spirit! Imagine people gathering and children laughing as snow falls gently from the ceiling of Seattle’s Pacific Place shopping center. This jovial environment was perfectly captured on Instagram and posted on Pacific Place’s Facebook page. What was the result? Over a thousand likes and 176 shares – significantly […]