Why Social Werks Can’t Live Without Raven Tools

Those who deal with social media on a daily basis would know: the constant updating, wrestling with stats, the necessary engagements…. And repeat the next day. Managing social media is tough work. Not to mention that many social media agencies manage multiple accounts simultaneously, and it can get pretty overwhelming.

Luckily, we don’t have to do all this manually. Every social media savvy expert has a trusty sidekick of choice – a tool that makes our lives so much easier by helping us schedule outgoing posts/tweets, compile analytics, and allow the capacity to do everything needed to do on Facebook or Twitter, on a single platform!

Social Werks has used many different tools in the past, but we have unanimously agreed that Raven Tools is the tool that all social media gurus must try using. Here’s why:

User-friendly interface:

Clean interface: This is all any program needs to gain love from users. The layout of the dashboard is designed in a way that it’s easy to navigate for any first-time user. At a glance, you can easily spot the tools you need: mentions, profiles, and lists are just a click away. It also shows the basic numbers (following, followers), plus a few other metrics that are just as important, such as total mentions and retweet reach.

Cost-Effective Reports

Sure, it would be nice if everything was “free,” but Raven-tool’s analytic reports are well worth paying $99/month. (You can get more cool features for $249/month!) Think about it: unlimited brand reports, unlimited Facebook, Twitter, Youtube accounts, unlimited Google Analytics accounts, and unlimited Google AdWords accounts for just $99 every month – now that is cost effective.
If all the “unlimited” doesn’t convince you, we’ll tell you why you should be convinced. Let’s take HootSuite for example. HootSuite is another social media scheduling software that also allows management of multiple accounts and compiling of data for reports. You can buy HootSuite’s reports through a point system.

“Assuming you are on the Pro plan ($9.99 per month) you get 50 points to use every month. 50 points is equal to $50 worth of reports. 1 report costs $50. This means you get 1 free report each month. If you are serious about monitoring your social media performance then this is simply not going to be enough.” (7 Reasons Not To Use Hootsuite http://iag.me/socialmedia/reviews/7-reasons-not-to-use-hootsuite/)

You get the idea – it’s very expensive. In comparison, Raven Tools definitely offers a more cost-efficient offer.

Link Management

Don’t you hate it when Twitter only allows 140 characters and the link you’re trying to embed takes up 75% of the characters? Raven Tools makes sure that you don’t have to face that problem ever again by helping you shorten long links. (Think built-in bit.ly — how convenient!) Raven Tools is also good at building a database of frequently used links so that you don’t have to shorten and embed the same links over and over again. You can categorize the many links that are frequently used, especially when running a campaign, and group them for your convenience.

(Photo Credit: http://www.johnmcelborough.com/raven-seo-tools-review)

The only drawback of Raven Tools is that you cannot post pictures when scheduling posts or Tweets. Meaning, if you want your content to include visuals, you’ll have to include a link version of it, or post manually.

If you’re looking for a great tool to manage multiple social media accounts, we definitely recommend Raven Tools. Have you used Raven Tools before? Feel free to leave your opinions below.